The Variations feature is a lifesaver for certain types of store-owners.
What is a variation? It’s a subtle difference within a single product. One common example is with regard to clothing. Picture this: James wants to create a store to sell T-shirts. Once he starts building his product catalog, he realizes that he needs a way for customers to specify what size shirt they want. He shudders to think that he might need to create a separate product listing for each size of each shirt. Not only would that be extremely time-consuming, it would be confusing for potential customers. Isn’t there an easier way?
Yes! Variations are exactly what James needs. By creating a variation for size, he can create one listing for each shirt and have customers simply choose a size from a drop-down list. As an added benefit, if he needs to charge extra for an irregular size, variations can handle that, too.