All finished? Fantastic! The majority of the setting for your e-Commerce store are now configured. Thankfully, most of these items must only be addressed once, though you are welcome to revisit them at any time to continue tweaking and testing. We are now ready to build our product catalog.

You can import your products from a comma delimited text file.

An example of a csv import file would look like this:

Description, Additional Description, Product Name, Price, SKU, weight, weight unit, stock quantity, is limited quantity.

To upload a file simple select your CSV file and push the upload button

11 Settings – Marketing from Teach Me WordPress on Vimeo.

Introduction

The marketing section provides different options and features for marketing both internally and externally for you store. No configuration is really required you just need to check the boxes of the tools you want to use.

Marketing Section

Display Cross Sales

If selected Adds the ‘Users who bought this also bought’ item to the single products page. – Great for encouraging your users to browse to more products in your store.

Show Share This (Social Bookmarks)

This simply adds all the share this socialv book mark links to your products (single product page only). – Allowing your buyers to share your products with their friends and family encouraging more buyers to your store.

Display How Customer Found Us Survey

Adds the ‘How did you find out about us’ drop-down option at checkout.

Display Facebook Like

Simply adds a facebook like button to your single product page.

RSS Addresses

RSS (most commonly expanded as “Really Simple Syndication”) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Under this heading you will find the RSS Feed Address for your products page, use this to keep all your buyers up to date with new products.

Google Merchant Centre / Google Product Search

You can use the feed link at the bottom of this section to import your products into theGoogle Merchant Centre. If you don’t have an account you will need to sign up first then add a scheduled data feed with the URL feed link. If you import your products they will appear within Google Product Search results.

Introduction

The Checkout Settings tab relates to your checkout page, It is here that you set up your form fields and settings for checkout.

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The Admin tab contains various settings related to administrative use. Specifically, you can configure settings for digital downloads, purchases, and e-mail.

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The Presentation tab includes a plethora of available options for controlling how your store looks and operates. Specific categories include:

• Button Settings

• Product Settings

• Product Page Settings

• Shopping Cart Settings

• Product Category Settings

• Thumbnail Settings

• Pagination Settings

• Comment Settings

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All the following options are available under the General tab on the Settings page. These options include:

• Base Country Region Settings
• Target Market Settings
• Stock Reset Settings
• Category Url Settings
• Currency Settings

Base Country Region Settings

First things first, let’s configure the base country/region of operation. Why is this important? Choosing a base country/region of operation allows the WP e-Commerce plugin to automatically handle any necessary tax calculations for you. Select a country from the Base Country drop-down list, and if applicable, a list of regions will become available. For instance, if you select Canada as your base country, you can then choose from a list of available Provinces.
Our sample music shop is located in California, so let’s make the appropriate selections.

Target Market Settings

Select the countries that you will be selling your products to – if you leave a country unchecked then that country will not display in the delivery and billing countries on the checkout form, shipping quotes will also not be able to be generated so you wont be able to sell your products to that location.

Stock Reset Settings

This controls how long stock will get reserved for in someones cart. You can also specify decimal amounts such as ’0.5 days’ or ’1.25 weeks’. Note that the minimum interval you can enter is 1 hour, i.e. you can’t schedule it to run every 0.5 hour.

Category Url Settings

When Hierarchical Product Category URL is enabled, parent product categories are also included in the product URL, you will need to have a nice permalink setting to reflect this turned on also.
For example: example.com/products-page/parent-cat/sub-cat/product-name

Currency Settings

This is where you configure the base currency for your store

Currency Type: Select the currency type you are going to use in your store – this will be displayed on the front end and be the currency that is sent to the payment gateways – If your chosen currency is not supported by some of the gateways (eg PayPal) when you configure your gateway you will be asked what currency you want to use to send to the gateway. this currency will not be displayed on your shop though instead your selected currency from the general settings will be converted into the gateway chosen currency for processing at the gateway.

Currency Sign Location: Each currency has a different rule for that so we give you the choice! This will just reflect where they currency sign will be displayed on your products pages.

Thousands and decimal separators: The name says it all – you probably wont need to change this at all.

A smoothly running e-Commerce store requires some time spent configuring the initial plugin settings. For instance, where should the shopping cart appear on your site? How much tax should buyers have to pay? What about e-mail reports?
Fortunately, most of these settings only need to be configured once, but they are integral to the proper functioning of your store. Let’s get started. All of the following options can be found by expanding the Setting section of the WordPress Dashboard and clicking Store.
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